{"id":1503,"date":"2020-03-31T19:44:41","date_gmt":"2020-03-31T16:44:41","guid":{"rendered":"https:\/\/culturadatainteractiv.ro\/?page_id=1503"},"modified":"2020-06-03T11:04:17","modified_gmt":"2020-06-03T08:04:17","slug":"metodologie","status":"publish","type":"page","link":"https:\/\/culturadata.ro\/interactiv\/arhiva\/monitorizarea-domeniului-cultural-in-timpul-crizei-covid19\/metodologie\/","title":{"rendered":"Metodologie"},"content":{"rendered":"<p>Acest proces de monitorizare \u0219i analiz\u0103 porne\u0219te de la urm\u0103toarele \u00eentreb\u0103ri de cercetare, focalizate, pe de-o parte, pe produc\u021bia \/ oferta de cultur\u0103 \u0219i, pe de alt\u0103 parte, pe consumul cultural:<\/p>\n<ol>\n<li>Cum se adapteaz\u0103 produc\u021bia \/ oferta de con\u021binut cultural la constr\u00e2ngerile impuse de situa\u021bia de urgen\u021b\u0103 na\u021bional\u0103?\n<ul>\n<li>Modele de adaptare a produc\u021biei<\/li>\n<li>Modele de adaptare a canalelor de difuzare<\/li>\n<\/ul>\n<\/li>\n<li>Cum se adapteaz\u0103 consumatorul de cultur\u0103 la constr\u00e2ngerile impuse de situa\u021bia de urgen\u021b\u0103 na\u021bional\u0103?\n<ul>\n<li>Cum evolueaz\u0103 cererea de produse culturale?<\/li>\n<li>Metode de sus\u021binere a sectorului cultural de c\u0103tre consumatori.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3><b>Scop<\/b><\/h3>\n<p>Proiectul urm\u0103re\u0219te relevan\u021ba domeniului culturii \u00een via\u021ba cotidian\u0103, cu prec\u0103dere \u00eentr-un moment \u00een care priorit\u0103\u021bile generale ale popula\u021biei sunt \u00een proces de reorganizare. Dac\u0103, aparent, cultura nu se \u00eencadreaz\u0103 \u00een domeniile prioritare, m\u0103surile luate de c\u0103tre institu\u021bii publice, private, arti\u0219ti asocia\u021bi \u0219i independen\u021bi, precum \u0219i de c\u0103tre consumatori scot la iveal\u0103 faptul c\u0103 domeniul culturii are o importan\u021b\u0103 major\u0103, mai ales \u00een momente de criz\u0103.<\/p>\n<h3><b>Popula\u021bia analizat\u0103<\/b><\/h3>\n<p>Sunt monitorizate institu\u021biile publice de cultur\u0103 (conform <a href=\"https:\/\/data.gov.ro\/dataset\/listaentitatipublice\" target=\"_blank\" rel=\"noopener noreferrer\">Listei Entit\u0103\u021bilor Publice<\/a>) \u0219i entit\u0103\u021bi din sectorul independent, arti\u0219tii asocia\u021bi acestor institu\u021bii \u0219i organiza\u021biilor independente. Este avut \u00een vedere \u0219i discursul public al persoanelor care abordeaz\u0103 subiectul culturii pe platforme digitale mass-media sau de socializare. Astfel, sunt luate \u00een considerare institu\u021bii de spectacol, cinematografe, edituri, muzee, posturi de radio, agen\u021bii de management artistic, centre culturale \/ educa\u021bionale, platforme online cultural-educa\u021bionale. Acestea sunt selectate pe m\u0103sur\u0103 ce activitatea lor este promovat\u0103 \u00een mediul online at\u00e2t pe paginile web oficiale, c\u00e2t \u0219i pe platforme de socializare.<\/p>\n<h3><b>Metod\u0103<\/b><\/h3>\n<p>Metoda principal\u0103 de culegere a datelor va fi <strong>netnografia<\/strong>[<a href=\"https:\/\/www.researchgate.net\/publication\/319613944_Netnography\">1<\/a>],[<a href=\"https:\/\/journals.sagepub.com\/doi\/full\/10.1177\/1609406917700647\">2<\/a>] focalizat\u0103 pe <em>documentarea anun\u021burilor de evenimente, oferte, programe \u0219i strategii culturale adaptate contextului actual<\/em>, precum \u0219i pe <em>documentarea atitudinii popula\u021biei consumatoare fa\u021b\u0103 aceast\u0103 ofert\u0103<\/em>. Netnografia &#8211; derivat al practicii etnografice &#8211; este folosit\u0103 pentru a studia \u0219i \u00een\u021belege interac\u021biunile sociale \u00een mediul digital [<a href=\"https:\/\/journals.sagepub.com\/doi\/full\/10.1177\/1609406917700647\">3<\/a>], iar \u00een cadrul acestui studiu implic\u0103 folosirea a dou\u0103 instrumente: observa\u021bia neparticipativ\u0103 \u00een mediul digital \u0219i analiza de con\u021binut a materialului colectat.<\/p>\n<p>Fluxul consumului digital va fi analizat pe baza datelor colectate prin intermediul mai multor resurse de monitorizare a consumului online.<\/p>\n<h3>Acest proces de monitorizare a \u00eenceput pe 15 martie 2020, \u00een special dup\u0103 declararea st\u0103rii de urgen\u021b\u0103 na\u021bional\u0103 \u0219i este un demers al <em>Compartimentului Publica\u021bii, platforme digitale \u0219i baze de date<\/em> din cadrul <a href=\"https:\/\/culturadata.ro\" target=\"_blank\" rel=\"noopener noreferrer\">Institutului Na\u021bional pentru Cercetare \u0219i Formare Cultural\u0103<\/a>.<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Acest proces de monitorizare \u0219i analiz\u0103 porne\u0219te de la urm\u0103toarele \u00eentreb\u0103ri de cercetare, focalizate, pe de-o parte, pe produc\u021bia \/ oferta de cultur\u0103 \u0219i, pe de alt\u0103 parte, pe consumul cultural: Cum se adapteaz\u0103 produc\u021bia \/ oferta de con\u021binut cultural la constr\u00e2ngerile impuse de situa\u021bia de urgen\u021b\u0103 na\u021bional\u0103? Modele de adaptare a produc\u021biei Modele de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1615,"parent":1489,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-covid19.php","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Metodologie - Culturadata Interactiv<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/culturadata.ro\/interactiv\/arhiva\/monitorizarea-domeniului-cultural-in-timpul-crizei-covid19\/metodologie\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Metodologie - Culturadata Interactiv\" \/>\n<meta property=\"og:description\" content=\"Acest proces de monitorizare \u0219i analiz\u0103 porne\u0219te de la urm\u0103toarele \u00eentreb\u0103ri de cercetare, focalizate, pe de-o parte, pe produc\u021bia \/ oferta de cultur\u0103 \u0219i, pe de alt\u0103 parte, pe consumul cultural: Cum se adapteaz\u0103 produc\u021bia \/ oferta de con\u021binut cultural la constr\u00e2ngerile impuse de situa\u021bia de urgen\u021b\u0103 na\u021bional\u0103? Modele de adaptare a produc\u021biei Modele de [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/culturadata.ro\/interactiv\/arhiva\/monitorizarea-domeniului-cultural-in-timpul-crizei-covid19\/metodologie\/\" \/>\n<meta property=\"og:site_name\" content=\"Culturadata Interactiv\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-03T08:04:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/culturadata.ro\/interactiv\/arhiva\/wp-content\/uploads\/WhatsApp-Image-2020-04-07-at-19.10.59.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"779\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/culturadata.ro\/interactiv\/arhiva\/monitorizarea-domeniului-cultural-in-timpul-crizei-covid19\/metodologie\/\",\"url\":\"https:\/\/culturadata.ro\/interactiv\/arhiva\/monitorizarea-domeniului-cultural-in-timpul-crizei-covid19\/metodologie\/\",\"name\":\"Metodologie - Culturadata Interactiv\",\"isPartOf\":{\"@id\":\"https:\/\/culturadata.ro\/interactiv\/arhiva\/#website\"},\"datePublished\":\"2020-03-31T16:44:41+00:00\",\"dateModified\":\"2020-06-03T08:04:17+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/culturadata.ro\/interactiv\/arhiva\/monitorizarea-domeniului-cultural-in-timpul-crizei-covid19\/metodologie\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/culturadata.ro\/interactiv\/arhiva\/monitorizarea-domeniului-cultural-in-timpul-crizei-covid19\/metodologie\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/culturadata.ro\/interactiv\/arhiva\/monitorizarea-domeniului-cultural-in-timpul-crizei-covid19\/metodologie\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/culturadata.ro\/interactiv\/arhiva\/acasa\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cultura \u00een carantin\u0103 &#8211; Monitorizarea domeniului cultural \u00een timpul crizei Covid-19\",\"item\":\"https:\/\/culturadata.ro\/interactiv\/arhiva\/monitorizarea-domeniului-cultural-in-timpul-crizei-covid19\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Metodologie\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/culturadata.ro\/interactiv\/arhiva\/#website\",\"url\":\"https:\/\/culturadata.ro\/interactiv\/arhiva\/\",\"name\":\"Culturadata Interactiv\",\"description\":\"Institutul Na\u021bional pentru Cercetare \u0219i Formare Cultural\u0103\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/culturadata.ro\/interactiv\/arhiva\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Metodologie - Culturadata Interactiv","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/culturadata.ro\/interactiv\/arhiva\/monitorizarea-domeniului-cultural-in-timpul-crizei-covid19\/metodologie\/","og_locale":"en_US","og_type":"article","og_title":"Metodologie - Culturadata Interactiv","og_description":"Acest proces de monitorizare \u0219i analiz\u0103 porne\u0219te de la urm\u0103toarele \u00eentreb\u0103ri de cercetare, focalizate, pe de-o parte, pe produc\u021bia \/ oferta de cultur\u0103 \u0219i, pe de alt\u0103 parte, pe consumul cultural: Cum se adapteaz\u0103 produc\u021bia \/ oferta de con\u021binut cultural la constr\u00e2ngerile impuse de situa\u021bia de urgen\u021b\u0103 na\u021bional\u0103? Modele de adaptare a produc\u021biei Modele de [&hellip;]","og_url":"https:\/\/culturadata.ro\/interactiv\/arhiva\/monitorizarea-domeniului-cultural-in-timpul-crizei-covid19\/metodologie\/","og_site_name":"Culturadata Interactiv","article_modified_time":"2020-06-03T08:04:17+00:00","og_image":[{"width":1600,"height":779,"url":"https:\/\/culturadata.ro\/interactiv\/arhiva\/wp-content\/uploads\/WhatsApp-Image-2020-04-07-at-19.10.59.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/culturadata.ro\/interactiv\/arhiva\/monitorizarea-domeniului-cultural-in-timpul-crizei-covid19\/metodologie\/","url":"https:\/\/culturadata.ro\/interactiv\/arhiva\/monitorizarea-domeniului-cultural-in-timpul-crizei-covid19\/metodologie\/","name":"Metodologie - Culturadata Interactiv","isPartOf":{"@id":"https:\/\/culturadata.ro\/interactiv\/arhiva\/#website"},"datePublished":"2020-03-31T16:44:41+00:00","dateModified":"2020-06-03T08:04:17+00:00","breadcrumb":{"@id":"https:\/\/culturadata.ro\/interactiv\/arhiva\/monitorizarea-domeniului-cultural-in-timpul-crizei-covid19\/metodologie\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/culturadata.ro\/interactiv\/arhiva\/monitorizarea-domeniului-cultural-in-timpul-crizei-covid19\/metodologie\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/culturadata.ro\/interactiv\/arhiva\/monitorizarea-domeniului-cultural-in-timpul-crizei-covid19\/metodologie\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/culturadata.ro\/interactiv\/arhiva\/acasa\/"},{"@type":"ListItem","position":2,"name":"Cultura \u00een carantin\u0103 &#8211; Monitorizarea domeniului cultural \u00een timpul crizei Covid-19","item":"https:\/\/culturadata.ro\/interactiv\/arhiva\/monitorizarea-domeniului-cultural-in-timpul-crizei-covid19\/"},{"@type":"ListItem","position":3,"name":"Metodologie"}]},{"@type":"WebSite","@id":"https:\/\/culturadata.ro\/interactiv\/arhiva\/#website","url":"https:\/\/culturadata.ro\/interactiv\/arhiva\/","name":"Culturadata Interactiv","description":"Institutul Na\u021bional pentru Cercetare \u0219i Formare Cultural\u0103","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/culturadata.ro\/interactiv\/arhiva\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/culturadata.ro\/interactiv\/arhiva\/wp-json\/wp\/v2\/pages\/1503"}],"collection":[{"href":"https:\/\/culturadata.ro\/interactiv\/arhiva\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/culturadata.ro\/interactiv\/arhiva\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/culturadata.ro\/interactiv\/arhiva\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/culturadata.ro\/interactiv\/arhiva\/wp-json\/wp\/v2\/comments?post=1503"}],"version-history":[{"count":14,"href":"https:\/\/culturadata.ro\/interactiv\/arhiva\/wp-json\/wp\/v2\/pages\/1503\/revisions"}],"predecessor-version":[{"id":1691,"href":"https:\/\/culturadata.ro\/interactiv\/arhiva\/wp-json\/wp\/v2\/pages\/1503\/revisions\/1691"}],"up":[{"embeddable":true,"href":"https:\/\/culturadata.ro\/interactiv\/arhiva\/wp-json\/wp\/v2\/pages\/1489"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/culturadata.ro\/interactiv\/arhiva\/wp-json\/wp\/v2\/media\/1615"}],"wp:attachment":[{"href":"https:\/\/culturadata.ro\/interactiv\/arhiva\/wp-json\/wp\/v2\/media?parent=1503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}