{"id":1507,"date":"2020-03-31T19:45:11","date_gmt":"2020-03-31T16:45:11","guid":{"rendered":"https:\/\/culturadatainteractiv.ro\/?page_id=1507"},"modified":"2020-06-03T11:02:36","modified_gmt":"2020-06-03T08:02:36","slug":"adaptarea-ofertei-culturale","status":"publish","type":"page","link":"https:\/\/culturadata.ro\/interactiv\/arhiva\/monitorizarea-domeniului-cultural-in-timpul-crizei-covid19\/adaptarea-ofertei-culturale\/","title":{"rendered":"Adaptarea ofertei culturale"},"content":{"rendered":"<p>\u00cen contextul detaliat <a href=\"https:\/\/culturadatainteractiv.ro\/monitorizarea-domeniului-cultural-in-timpul-crizei-covid19\/context\/\">anterior<\/a>, prioritatea institu\u021biilor de cultur\u0103 este <strong>identificarea de noi canale de promovare a ofertei<\/strong>, dar \u0219i de <strong>distribu\u021bie a produselor culturale<\/strong>. Institu\u021biile de cultur\u0103 \u00eencearc\u0103 s\u0103 dezvolte moduri adecvate <strong>de a se conecta cu publicul de la distan\u021b\u0103<\/strong>. Modurile de adaptare difer\u0103, pentru c\u0103 depind de con\u021binutul produsului artistic oferit, \u00een unele cazuri exist\u00e2nd deja \u00eentr-o anumit\u0103 m\u0103sur\u0103 \u0219i fiind u\u0219or de utilizat. De exemplu, institu\u021biile de spectacol de\u021bin film\u0103ri cu \u00eenregistr\u0103rile premierelor spectacolelor aflate \u00een repertoriu, muzeele au deja tururi virtuale ale expozi\u021biilor, iar libr\u0103riile au c\u0103r\u021bi \u00een format e-book. \u00cen alte cazuri \u00eens\u0103, adaptarea presupune <strong>o schimbare radical\u0103 a actului artistic<\/strong>: spectacole de teatru jucate f\u0103r\u0103 public sau concerte sus\u021binute \u00een locuin\u021b\u0103 transmise online.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1650 size-medium\" src=\"https:\/\/culturadatainteractiv.ro\/wp-content\/uploads\/covid19-fig-06-1-800x340.png\" alt=\"\" width=\"800\" height=\"340\" srcset=\"https:\/\/culturadata.ro\/interactiv\/arhiva\/wp-content\/uploads\/covid19-fig-06-1-800x340.png 800w, https:\/\/culturadata.ro\/interactiv\/arhiva\/wp-content\/uploads\/covid19-fig-06-1-768x326.png 768w, https:\/\/culturadata.ro\/interactiv\/arhiva\/wp-content\/uploads\/covid19-fig-06-1-1536x653.png 1536w, https:\/\/culturadata.ro\/interactiv\/arhiva\/wp-content\/uploads\/covid19-fig-06-1.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Se poate observa, de asemenea, <strong>o redefinire a rolului pe care \u00eel joac\u0103 platformele online \u00een activitatea institu\u021biilor de cultur\u0103<\/strong>. Dac\u0103 \u00eenainte de aceast\u0103 criz\u0103 platforme precum <strong>Facebook<\/strong> sau <strong>YouTube<\/strong> erau folosite mai degrab\u0103 pentru promovarea activit\u0103\u021bii culturale, pentru a atrage spectatorii c\u0103tre evenimentele organizate \u00een incinta institu\u021biilor, acum aceste instrumente sunt folosite drept <strong>canale de distribu\u021bie a produselor culturale<\/strong>, spre a fi consumate de c\u0103tre public. Practic, activitatea cultural\u0103 se mut\u0103 din offline \u00een online, iar astfel, mediul digital dob\u00e2nde\u0219te un rol important nu doar \u00een promovarea, ci \u0219i \u00een desf\u0103\u0219urarea actului cultural.<\/p>\n<p>Un exemplu \u00een acest sens sunt platforme de streaming de con\u021binut cultural-artistic. Dintre cele identificate agen\u021bia <a href=\"https:\/\/overground.ro\/ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Overground music<\/a> a creat <a href=\"https:\/\/showroom.overground.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Overground Showroom<\/a>, \u201eo bibliotec\u0103 de concerte live \u00eenregistrate full HD disponibile pentru streaming\u201d la alegerea spectatorului, contra-cost. De asemenea, case de bilete precum <a href=\"https:\/\/www.mystage.ro\/#\/copii-20\" target=\"_blank\" rel=\"noopener noreferrer\">Mystage<\/a> au \u00eembun\u0103t\u0103\u021bit structura online deja existent\u0103 pentru a putea sus\u021bine arti\u0219tii \u0219i institu\u021biile culturale care \u0219i-au adaptat activitatea pentru a face fa\u021b\u0103 crizei Covid-19. Mai mult, pe l\u00e2ng\u0103 v\u00e2nzarea de bilete online, unele case de bilete pun la dispozi\u021bia arti\u0219tilor \u0219i publicului platforme digitale de transmitere \u0219i vizualizare online a spectacolelor. Platformele identificate pot fi accesate la <a href=\"https:\/\/eventbook.ro\/blog\/muta-spectacolele-in-online-pe-platforma-eventbook\" target=\"_blank\" rel=\"noopener noreferrer\">Eventbook<\/a> \u0219i <a href=\"https:\/\/vstage.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Vstage<\/a>.<\/p>\n<p>P\u00e2n\u0103 \u00een prezent, \u00een cadrul procesului de monitorizare au fost analizate <strong>250 de institu\u021bii de cultur\u0103<\/strong>, dintre care <strong>153 \u0219i-au adaptat activitatea sau modul de func\u021bionare<\/strong> pentru a r\u0103spunde provoc\u0103rilor aduse.<\/p>\n<p>Rezumativ,<\/p>\n<ul>\n<li><strong>Teatrele publice \u0219i independente<\/strong> difuzeaz\u0103 \u00eenregistr\u0103ri sau transmisii live ale spectacolelor \u0219i repeti\u021biilor<\/li>\n<li><strong>Institu\u021biile muzicale (opere, teatre de operet\u0103, filarmonici)<\/strong> difuzeaz\u0103 \u00eenregistr\u0103ri ale concertelor<\/li>\n<li><strong>Muzeele<\/strong> pun la dispozi\u021bia publicului tururi virtuale ale expozi\u021biilor \u0219i obiecte de patrimoniu digitalizate<\/li>\n<li><strong>Bibliotecile<\/strong> ofer\u0103 acces direct la arhivele digitale<\/li>\n<li><strong>Editurile<\/strong> ofer\u0103 gratis volume \u00een format digital (e-bookuri) sau propun campanii de reduceri substan\u021biale<\/li>\n<\/ul>\n<p>Mai jos sunt listate pe categorii <strong>institu\u021biile culturale monitorizate care \u0219i-au adaptat activitatea p\u00e2n\u0103 \u00een prezent.\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00cen contextul detaliat anterior, prioritatea institu\u021biilor de cultur\u0103 este identificarea de noi canale de promovare a ofertei, dar \u0219i de distribu\u021bie a produselor culturale. Institu\u021biile de cultur\u0103 \u00eencearc\u0103 s\u0103 dezvolte moduri adecvate de a se conecta cu publicul de la distan\u021b\u0103. Modurile de adaptare difer\u0103, pentru c\u0103 depind de con\u021binutul produsului artistic oferit, \u00een unele [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1615,"parent":1489,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-covid19.php","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adaptarea ofertei culturale - Culturadata Interactiv<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/culturadata.ro\/interactiv\/arhiva\/monitorizarea-domeniului-cultural-in-timpul-crizei-covid19\/adaptarea-ofertei-culturale\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adaptarea ofertei culturale - Culturadata Interactiv\" \/>\n<meta property=\"og:description\" content=\"\u00cen contextul detaliat anterior, prioritatea institu\u021biilor de cultur\u0103 este identificarea de noi canale de promovare a ofertei, dar \u0219i de distribu\u021bie a produselor culturale. Institu\u021biile de cultur\u0103 \u00eencearc\u0103 s\u0103 dezvolte moduri adecvate de a se conecta cu publicul de la distan\u021b\u0103. 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