Methodology

This monitoring and analysis process starts from the following research questions, focused, on the one hand, on the cultural production / supply and, on the other hand, on cultural consumption:

1. How does the production / offer of cultural content adapt to the constraints imposed by the national state of emergency?

• Models of production adaptation
• Models for adapting the distribution channels

2. How does the cultural consumer adapt to the constraints imposed by the national state of emergency?

• How is the demand for cultural products evolving?
• Methods of cultural consumers supporting the cultural sector.

Purpose

The project follows the relevance of the field of culture in daily life, especially at a time when the general priorities of the population are in the process of reorganization. If, apparently, culture does not fall in the priority areas, the measures taken by public and private institutions, associated and independent artists, as well as by the consumers reveal that the field of culture is of significant importance, especially in times of crisis.

The population analysed

The public institutions of culture (according to the List of Public Entities) and entities from the independent sector, the artists associated with these institutions and independent organizations are monitored. The public discourse of the people who approach the subject of culture on digital media or social media platforms is also considered. Thus, show institutions, cinemas, publishers, museums, radio stations, artistic management agencies, cultural / educational centres, online cultural-educational platforms are considered. They are selected as their activity is promoted in the online environment both on official web pages and on social platforms.

Method

The main method of data collection will be netnography [1],[2], focused on documenting event announcements, offers, programs and cultural strategies adapted to the current context, as well as on documenting the attitude of the consumer population towards this offer. Netnography – a derivate of ethnographic practice – is used to study and understand social interactions in the digital environment[3], and within this study involves the use of two tools: non-participatory observation in the digital environment and content analysis of the collected material.

The flow of digital consumption will be analysed based on data collected through several online consumption monitoring resources.

This monitoring process has started on March 15th, 2020, especially after the emergency state was declared and it is an initiative of the Publications, Digital Platforms and Data Bases Compartment within the National Institute for Cultural Research and Training.